Apresentação Pessoal
Formação AcadémicaDoutoramento - Marketing e Estratégia - Universidade do Minho, PortugalMBA - Faculty of Business and Accountancy of University of Malaya, MalásiaMBA - EBS Universität - European Business School da AlemanhaLicenciatura - Tradução de Língua Inglesa, IAU, Teerão
Área de Investigação Marketing
Publicações (mais relevantes) Revistas Científicas Bagheri, M., Rodrigues, R. G., (2017). The Impact of Broadband Access on GDP per Capita: The Case of OECD Countries. Indian Journal of Marketing. Bagheri, M., (2014). Luxury Consumer Behaviour in Malaysia: Loud Brands vs. Quiet Brands. Procedia - Social and Behavioural Sciences, 130, 316-324.
Livros e Capítulos de Livros Bagheri, M. & Cunha, C. B. (2021). Innovation through the Experience Economy: The Synergy between Products, Services, and Experiences. In Matos, N., Guerreiro, M., Pinto, P. & Mendes, J. (Eds.), Marketing, Creativity and Experiential Design. Cambridge Scholars Publishing. Bagheri, M., França, A., (2020). Knowledge Spillovers and Strategic Entrepreneurship Revisited: A Review. In A. C. Moreira & J. G. L. Dantas (Eds.). Handbook of Research on Nascent Entrepreneurship and Creating New Ventures (pp. 163-171). IGI Global. doi: 10.4018/978-1-7998-4826-4.ch007
Conferências/Workshops e Proceedings Bagheri, M., (2021). How Global Brands Create Firm Value - Revisiting Steenkamps 4V Model and COMET Dimension. Proceedings International Conference on Marketing and Technologies - Marketing and Smart Technologies, (pp. 239-254). Springer. doi:10.1007/978-981-33-4183-8_20 Bagheri, M., (2020). Disruptive Technologies or Big-Bang Disruption: A Research Gap in Marketing Studies. Proceedings International Conference on Marketing and Technologies - Marketing and Smart Technologies, (pp. 229-241). Springer. doi:10.1007/978-981-15-1564-4_22 InnovationThroughExperienceEconomy: The Synergy Between Products, Services, And Experiences, October 18, 2018, ICMD International Conference on Marketing and Design, University of Algarve, Portugal. Attitudes towards Consumption and the Search for Well-being. A Literature Review! May 11, 2017, II International Congress Interdisciplinarity in Social and Human Sciences, University of Algarve, Portugal. Bagheri, M. (2011). One-day executive seminar with Philp Kotler, Kuala Lumpur, Malaysia, Certificate 2011.
Experiência Profissional Professor Assistente no ISAG, desde 2021 Docente no Instituto Português de Administração de Marketing do Porto, desde 2019 Tutor de Marketing na London School of Design and Marketing, Londres de 2020 a 2021 CEO na North Star Advisors, Porto desde 2018 Marketing Manager na Xhockware, Porto de 2018 a 2019 Marketing Manager na Displax S.A, Porto de 2017 a 2017 Brand Ambassador & Marketer na Menina Design Group, Porto de 2016 a 2016 Marketing Manager na RGA, Teerão de 2015 a 2015 Assistant Manager - Marketing & Branding na Tricubes, Kuala Lumpur de 2012 a 2015 Market Research Analyst na Tricubes, Kuala Lumpur de 2011 a 2011 Research Assistant of Head of Marketing Department na EBS Universität, Grande Frankfurt de 2010 a 2010 Co-Founder na Soshians Vision Co., Teerão de 2007 a 2008 Professor de Inglês na Golids Language School, Teerão de 2005 a 2007
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